The Hypodermic Needle Model
This theory suggests that the audience watches a film, or plays a game and takes in a message unconsciously.
Cultivation Theory
The more times that the audience spend watching films and playing games, the more that they believe it is all real.
Desensitisation
When the audience watch a certain thing over and over again to make them immune to the contents.
Copycat Theory
When the audience blame their negative actions on what they have seen happen in games or in films.
Uses and Gratifications Theory
The audience take out parts of what they see and remember it and forget what they decide they don't need.
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