The genre of this film, is Fantasy/Thriller/Horror I know this because I know the film, but if you don't know the film this magazine makes the film look more like Horror than any other genre. I know this because of the low key lighting of the picture, the serious face on the character, the broken glasses and the use of blood.
The film poster has a close up of Harry, the main character. In this picture Harry looks vulnerable because of the high angle shot. He also has blood on his face showing that he has been in a fight of some sort, this shows that he is in danger. Also, his glasses are broken which makes him even more vulnerable as it eliminates one of the senses, sight.
The narrative of the film advertised in the magazine is clear because of the characters battered and bruised face. He also looks serious which explains the feel of the film.
The target audience of this magazine would be people who are obviously into watching films and going to the cinema. Id say the age range of the target audience for this magazine would be ages 16-35.
As I've already mentioned, the masthead stands out due to the bright colour and bold font. It is the same on every magazine and this is how people recognise it.
The issue number, barcode and price on the magazine are the things which make it stand out to being a magazine. Unusually, there is no banner along the top of the magazine in EMPIRE, but instead it has a positioning statement instead which says "the worlds biggest movie magazine", this is a way of selling the magazine and making it look better.
The 3 colour rule usually applies to most magazines, but EMPIRE has chosen to use 4 colours, this catches the readers eye more than it would if it was 3 colours.
There are a few cover lines on the magazine page but the main cover line is on the right, which is the one which matches the picture on the front cover.
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